Each year The Salvation Army holds its Belief in Action appeal to support it’s social work around the United Kingdom. Historically we have concentrated on house to house collecting. But the increased prosperity and greater mobility of many people means its hard to find a time of day when most people are in. More charities are collecting and people are becoming inured to disaster. Coupled with declining and ageing congregations, these factors make traditional methods harder work for lower returns.
In recent years we have added street collections to our portfolio for the Annual Appeal – but the unpredictable British weather can work both for us and against us. The video shows yesterday’s attempt to raise funds in Hawick High Street. The usual bustle was absent, with only a few souls braving the wind and rain. A few bedraggled collectors reassured themselves that old ladies and homeless men still need help in bad weather. But we did end up wondering “is there not a better way?”
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